hillrom sales playbook
I created this playbook for Hillrom sales reps who sell products in our Physical Exam and Diagnostics product line. This launch was centered around the two new diagnostic devices, the digital PanOptic Ophthalmoscope and MacroView Otoscope. The Welch Allyn product line (acquired by Hillrom) is a staple in countless primary care offices, and with the old devices having such a long life cycle, sales strategy was key in ensuring a successful product launch. This is a comprehensive guide to all the product features, a history on the Welch Allyn technology, the competitive landscape, and much more.
