Welch Allyn physical exam and diagnostic equipment owns 95% market share, and for good reason. The eye and ear exams you see in your primary care doctor’s office have likely been in place for decades. The products are that reliable and long-lasting. When Hillrom (now Baxter) released new technology to help support physicians’ exam tools, the challenge was getting the conversation started around upgrading their current devices. These ads compliment a larger awareness campaign for this initiative, which is driving sales and helping physicians adapt new, better technology.